Ever since moving UpNort to the Land of 10,000 Taxes, we have been spending less on milk by purchasing half-gallon plastic bags instead of gallon plastic jugs. Seeing bags of milk for sale was a little strange at first, but my desire for frugalosity outweighed my aversion to all things new and different.
Even though we've been buying our milk in bags for over two decades, it was just last week that I noticed this...um...interesting notice printed on the bags:
Well, this certainly got my attention. What is this rBST of which we speak and why is it such a marketing-blurb-worthy thing to not treat one's cows with it?
According to the WorldWideWackfest, rBST stands for recombinant bovine somatotropin, a synthetic version of a growth hormone naturally found in cows that increases milk production. It is illegal for use in Canadian dairy cows, but is legal in the USA.
So, apparently, the Wisconsin-based dairy that produces the milk that FastStop sells in plastic bags is proud of keeping up with the Canadians. Well, yahoo-yippity.
Then I noticed a second asterisk:
There seems to be no evidence that treating cows with rBST has any effect on the milk being produced...other than the amount of it, I reckon.
So why brag about not treating your cows with rBST? It's like the dairy equivalent of saying "Our shirts have not been dried in machines." So what? As long as they're not sopping wet, I'm happy!
Pass the moo-juice, please.