Working at a FastStop gas station/convenience store/tobacco emporium keeps me on the cutting edge of new products for consumer consumption (PCC). Recently added to our shelves is a brand of healthy-ish snack bars called "RX Bars".
In trying to emphasize how down-to-earth and trustworthy they are, they have chosen NOT to give their bars catchy or cute names like "PowerSource" or "HealthStick". Instead, they simply list the ingredients on the front of the wrapper.
I certainly hope that last item is accurate.